Brand identity and visual design
We design identities that carry through the way a company looks and the products people use. We connect positioning, visual identity and practical applications across websites, apps, packaging and communication.
What can the engagement include?
- Positioning and messaging direction
- Naming and logo design where needed
- Typography, color and imagery
- Visual systems and brand guidelines
- Brand expression in websites and apps
- Packaging and launch materials
Build around what the company is becoming
A new product, a new market or a change in the business can reveal a gap in the existing identity. We start by understanding the company, its audience and what should make the brand recognizable. That direction informs both the visual work and the messages it needs to support.
Design a system beyond the logo
An identity needs to hold together across different formats and everyday use. We develop typography, color, imagery and layout alongside the mark. Guidelines and reusable assets help a team carry that identity into new pages, products and communications without starting from scratch.
Bring the brand into the product
We connect brand design with the experience of a website or app. The product should have a clear visual character while remaining easy to understand and use. Real applications help test the identity during design, from a product screen to packaging or a launch page.
Frequently asked questions
Does a brand refresh require a new logo?
No. We can retain what is recognizable and develop the typography, color, imagery and applications around it. The right scope depends on what the business needs to change.
Can you design the identity and digital product together?
Yes. We can scope brand identity alongside a website or app, testing the identity in the product as the design develops.
What is included in a brand identity handoff?
Depending on scope, the handoff can include logo files, color and typography specifications, brand guidelines and templates for agreed applications. Packaging, websites and launch materials are defined as part of the project.
Related services
A Reykjavík studio for international teams
Studioek is based in Reykjavík and available to companies in Iceland and internationally. For teams in San Francisco and New York, we offer remote product design and development with a defined scope, planned collaboration and shared design reviews.
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