Remember Reykjavík

A new home online for a Reykjavík icon.

Remember Reykjavík is more than a souvenir shop, it’s a love letter to Icelandic design, nature, and storytelling. Studioek was brought in to completely redesign and rebuild the brand’s digital presence, creating a Shopify experience that feels like stepping into the store itself: warm, personal, and full of soul.

Every detail was considered, from micro-interactions and collection structures to typography, layout, and product storytelling. Built using the Molding theme as a foundation, we customized the experience for long-term scalability and seamless content management, while preserving the charm that defines the physical shop.