Arctical

Arctic Algae becomes Arctical.

Brand strategy and visual redesign, with a scalable system for packaging and digital media.

Arctical offers a range of high-quality seaweed products made sustainably and responsibly from clean Icelandic waters. The brand is built on a belief in the power of nature and responsible use of ocean resources.

The project focused on keeping the seaweed character and origin intact while placing it inside a clear, modern, and scalable visual system. The result is a calm, trustworthy presentation that supports the quality of the raw ingredient and allows the product line to grow consistently across every touchpoint.