Alvilda

Alvilda is an Icelandic social and cultural platform currently in development, launching on June 17, 2026. Its goal is to create a calmer and more trustworthy way for people to discover events, follow groups, and receive relevant information from institutions, organisations, and the communities around them.

Studioek worked on the initial product vision, UX/UI, and design system for Alvilda. The project focused on shaping a digital platform that is not just another noisy social media experience, but a clear, human, and distinctly Icelandic product where users have control over notifications, participation, and the information they receive.

We designed the brand identity and the foundation for the MVP experience, including opening screens, event flows, groups, pages, profiles, and notification controls. Special attention was placed on creating a calm interface, soft visual frames, clear information hierarchy, and a flexible system that can grow with the product over time.

What we did:
Branding, product direction, UX/UI design, design system, MVP screens, component thinking, and visual direction.