Nouri featured in Morgunblaðið and mbl.is

On 29 January 2026, Morgunblaðið featured Nouri, a health app developed with Studioek founder Edvard Dagur. The story appeared in the newspaper’s business section and in the mbl.is archive under the Icelandic headline “Nýtt smáforrit hjálpar fólki að velja sér bætiefni”, about a new app helping people choose supplements.

Making personal health data easier to understand

The article describes how Nouri brings information about a person’s health, habits and lifestyle together with scientific research to inform personalised supplement suggestions. Users answer questions about their health history, medications and supplements. The app also considers sleep, activity and other daily habits, including data from smartwatches.

The goal described in the interview is to make complex information more accessible and help people make more informed decisions about their health. Supplements were the initial focus, with a broader vision for personalised health management.

From product design to health technology

Morgunblaðið also explored Edvard’s background in design and technology, including his work at Apple and Icelandair. In the interview, he connected his interest in health technology to earlier design projects and the difficulty of making sense of fragmented health information.

The story also highlighted Studioek’s role in the project. According to the article, income from the design studio had helped fund Nouri during its early development.

An encouraging early response

At the time of publication, Nouri had attracted attention in the App Store and had briefly been Iceland’s most popular health app, according to Morgunblaðið. The article also discussed plans for a business offering and the potential to incorporate additional health data. These details reflect the project’s position in January 2026.

About the coverage

This Studioek summary is based on reporting by Þórður Bjarnason in Morgunblaðið, page 36, Thursday 29 January 2026. Photograph: Morgunblaðið / Árni Sæberg.

Read the original Morgunblaðið article on mbl.is. A subscription is required to access the original article.