Glitra

Glitra began with one question: What if snus felt luxurious?

In a category dominated by cheap and disposable packaging, Studioek created Glitra, a reusable, magnetic, metal-based snus can that reimagines the product as a lifestyle object. Designed from the ground up, the project involved product design, branding, industrial development, and manufacturing coordination.

The result is a minimal, tactile, premium experience, from cold-to-the-touch materials and satisfying magnetic closure to a brand identity that feels as intentional as a timepiece. Every detail was designed for a market-ready launch in under five months.